The Thrive Hub Rose Gold


Why is a marketing plan so important for business success?

Marketing plans are a CRITICAL tool for any SIZE business. It doesn’t matter if you are a solopreneur or a big corporation.

Many people say to me “What is the difference between a business plan and a marketing plan and do I need both?”

The answer is yes, you do need both. A business plan provides an overview of the business, including information on staff, operations, locations,  financials, as well as clearly outlined missions and goals. There is also a section on marketing but this is at a broad level.  Business plans are often used as a financial tool to provide lenders with the necessary information to determine if the business is viable with the ability to repay loans.

A marketing plan provides a blueprint for your business’s success.

It will define your objectives and provide you with a road map with strategies to achieve those objectives.

Investing in a great marketing plan is a must for every small business owner and here are some reasons why.

A well thought out Marketing plan will:

  • Formalise ideas you have in your head
  • Keep you focused and on track
  • Establish tasks and timelines
  • Identify how to ATTRACT and WIN new customers
  • Help you stay ahead of the competition
  • Identify your positioning and value proposition
  • Set out clear S.M.A.R.T (Specific, Measurable, Achievable, Realistic,Timebound) objectives
  • Identify your ideal customer’s needs, wants and desires
  • Provide a detailed strategy on how objectives will be achieved
  • Create a Marketing Activity Plan Calendar and action plan
  • Determine measurement and ROI on campaigns

It’s a good idea to invest in help when creating your marketing plan from a marketing expert. If you are interested, check our marketing planning and strategy packages here.

Gen Sign Off


I’m Gen


I work with female entrepreneurs who have big dreams for their biz but are not sure of what to focus on to get them there!

The Thrive Hub Increase Website Conversions

Free guide

30 instagram content ideas to increase conversions 

Join the
Facebook Group

For like-minded female biz owners to gain support, share ideas and receive valuable marketing tips to build and grow your business by working smarter not harder.

You May Also Like…

Master the Art of Selling on Instagram—No Salesy Vibes, Just Real Connections

Master the Art of Selling on Instagram—No Salesy Vibes, Just Real Connections

Instagram has transformed into a vibrant social platform where users crave genuine connections and engaging content. As businesses, it’s essential for us to recognize this unique environment and shift our approach on Instagram. Rather than solely using it as a promotional tool, we should prioritize building meaningful relationships, delivering value, and fostering a sense of community.

read more
The Thrive Hub Increase Website Conversions

Free guide

10 proven ways to increase conversions to your website

Your website is one of the most important marketing tools in your business, so you need to make sure it's converting well! Sign up to get your free copy of ’10 proven ways to increase conversions to your website now!

Thank you! Check your inbox for your download now!