The Thrive Hub Rose Gold


6 benefits to producing high quality content marketing in your business

Content marketing is a strategic marketing approach focused on CREATING and DISTRIBUTING valuable, relevant and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action.

It is one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales but sadly many people are still not prioritizing it!


When your biz invests in content marketing, you improve your ability to engage more deeply with your ideal customers, convert more leads, boost brand awareness, and connect with your audience.

Sound good??

It is such an important marketing strategy and there are so many reasons you need to be placing a huge focus on it! Here are six reasons why ….

  1. It helps build trust and connection with your audience.

Creating valuable, relevant, and consistent content is a great way to build trust with your clients and prospective customers. Showing up consistently, providing valuable content to your audience will help you build a relationship with your ideal client and encourage the know, like, and trust factor. But, remember content marketing is a bit like dating, so if you talk about yourself the whole time there won’t be a second date!!!

  1. Increases audience retention.

If you provide high-quality valuable content your audience will keep coming back for more of the good stuff! It’s your key to capturing your audience’s attention and continually reinforcing a positive brand impression.

  1. It will generate leads and sales for your business.

The right content and Calls to Action (CTA’s) will lead your customers through your sales funnel, from awareness to engagement, to conversion to retention. A great way to do this is through the use of lead magnets such as ebooks, free training, discounts, challenges, quizzes etc.

  1. It’s great for SEO.

SEO and content marketing are like cheese and wine. There is no such thing as SEO without content. For SEO to work, you need to create content. Blogging in particular can help with SEO and getting found organically on google – particularly when you target long-tail keywords. Did you know? Half of all searches are for 4 words or longer!

  1. It helps build authority.

The most important thing when trying to become an authority online is to focus on a very tight niche audience and/or topic. So the first thing you need to do is determine a specific area where you want to have influence and create quality content around that topic and for that niche.

  1. Costs are significantly lower than traditional marketing.

According to Demand Metric Content marketing costs 62% less than traditional marketing and generates more than three times as many leads. This reason alone is worth focusing on this strategy in your marketing!

So there you have it! Plenty of reasons why you should be using content marketing in your business? If you need help building a content marketing machine to consistently bring in leads and sales you might be interested in The Content Marketing Machine 6 week program.


Gen Sign Off


I’m Gen


I work with female entrepreneurs who have big dreams for their biz but are not sure of what to focus on to get them there!

The Thrive Hub Increase Website Conversions

Free guide

30 instagram content ideas to increase conversions 

Join the
Facebook Group

For like-minded female biz owners to gain support, share ideas and receive valuable marketing tips to build and grow your business by working smarter not harder.

You May Also Like…

Master the Art of Selling on Instagram—No Salesy Vibes, Just Real Connections

Master the Art of Selling on Instagram—No Salesy Vibes, Just Real Connections

Instagram has transformed into a vibrant social platform where users crave genuine connections and engaging content. As businesses, it’s essential for us to recognize this unique environment and shift our approach on Instagram. Rather than solely using it as a promotional tool, we should prioritize building meaningful relationships, delivering value, and fostering a sense of community.

read more
Is my business idea viable?

Is my business idea viable?

Did you know that 6 out of 10 businesses in Australia fail within the first 18 months? A key reason for this is that many people get so excited they jump right into business without doing any planning or due diligence.

read more
The Thrive Hub Increase Website Conversions

Free guide

10 proven ways to increase conversions to your website

Your website is one of the most important marketing tools in your business, so you need to make sure it's converting well! Sign up to get your free copy of ’10 proven ways to increase conversions to your website now!

Thank you! Check your inbox for your download now!