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6 benefits to producing high quality content marketing in your business

Content marketing is a strategic marketing approach focused on CREATING and DISTRIBUTING valuable, relevant and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action.

It is one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales but sadly many people are still not prioritizing it!

 

When your biz invests in content marketing, you improve your ability to engage more deeply with your ideal customers, convert more leads, boost brand awareness, and connect with your audience.

Sound good??

It is such an important marketing strategy and there are so many reasons you need to be placing a huge focus on it! Here are six reasons why ….

  1. It helps build trust and connection with your audience.

Creating valuable, relevant, and consistent content is a great way to build trust with your clients and prospective customers. Showing up consistently, providing valuable content to your audience will help you build a relationship with your ideal client and encourage the know, like, and trust factor. But, remember content marketing is a bit like dating, so if you talk about yourself the whole time there won’t be a second date!!!

  1. Increases audience retention.

If you provide high-quality valuable content your audience will keep coming back for more of the good stuff! It’s your key to capturing your audience’s attention and continually reinforcing a positive brand impression.

  1. It will generate leads and sales for your business.

The right content and Calls to Action (CTA’s) will lead your customers through your sales funnel, from awareness to engagement, to conversion to retention. A great way to do this is through the use of lead magnets such as ebooks, free training, discounts, challenges, quizzes etc.

  1. It’s great for SEO.

SEO and content marketing are like cheese and wine. There is no such thing as SEO without content. For SEO to work, you need to create content. Blogging in particular can help with SEO and getting found organically on google – particularly when you target long-tail keywords. Did you know? Half of all searches are for 4 words or longer!

  1. It helps build authority.

The most important thing when trying to become an authority online is to focus on a very tight niche audience and/or topic. So the first thing you need to do is determine a specific area where you want to have influence and create quality content around that topic and for that niche.

  1. Costs are significantly lower than traditional marketing.

According to Demand Metric Content marketing costs 62% less than traditional marketing and generates more than three times as many leads. This reason alone is worth focusing on this strategy in your marketing!

So there you have it! Plenty of reasons why you should be using content marketing in your business? If you need help building a content marketing machine to consistently bring in leads and sales you might be interested in The Content Marketing Machine 6 week program.

 

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